"If you don't evolve, you die" Marcus Lemonis, Star of CNBC "The Profit"
Small to Mid-size businesses (SMB) are faced with the same challenges of larger companies. How do they harvest, leverage and engage data to increase their business. However, the SMBs don't always have the resources that a larger company has in the areas of data science. That is why Marcus has developed this best practices sheet for a business owner to reference. Additionally, it has information about have to engage cost effective solution partners that will allow your company to evolve into more data centric branding & consumer engagement.
Turning Anonymous Visitors Into Profitable Customers
Retargeting Postcard is an automated marketing solution triggered by consumer behavior to deliver marketing immediately to those with high purchase intent.
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How does PiXL compare to IP and Cookie tracking programs?
Glad you asked. On the surface, all three have a similar goal to know who is on your website. With that in mind, we can break down the three strategies to show why PiXL is the obvious choice when trying to remarket to anonymous website visitors.
Marcus uses his ProfitPiXL technology on his businesses to turn anonymous website visitors into consumer data and records. Taking website visitors that obviously have a brand awareness for the SMB but are NOT in the active customer file, should be placed into a specific campaign to convert them.
About Marcus Lemonis
Marcus Lemonis is a Lebanese-born American businessman, television personality, philanthropist and politician. He is currently the chairman and CEO of Camping World, Good Sam Enterprises, and Gander Outdoors in addition to being the star of The Profit, a CNBC reality show about saving small businesses.
As an impressionable youth, Marcus Lemonis read the description of Entrepreneur to his mother from the dictionary while working on a school project. Even then, he knew that would be his
future. His humble beginnings and journey represent the heart and soul of true entrepreneurism. Although he was not born in America, he is proud to be living the American Dream through hard work, determination, and believing. Those who have had the chance to hear his story would say that he is unpretentious, down to earth, and 100 percent brutally honest.
